Iberia and
Panama sign tourism promotion agreement
A greater
positioning of Panama as a tourist destination in the markets of Spain, France
and Germany, seeks a new promotion and marketing agreement established between
PROMTUR Panama, destination marketing organization (DMO, for its acronym in
English), and the Spanish airline Iberia. The agreement is expected to attract
the visit of tourists from Spain, France and Germany.
Source: En
Segundos
The promotion
agreement will allow the dissemination of exclusive content about Panama in
various digital and traditional communication channels of Iberia, among which
the in-flight entertainment system, its digital magazine Iberia Plus, social
networks, electronic bulletin (newsletter) and its website www.iberia.com. The
execution of this alliance will last 6 months and it is estimated to generate
an economic impact for the country of 39 million balboas.
The agreement
is part of a group of strategic alliances with airlines, online travel agencies
and important allies that, together with the marketing efforts of the new
tourism brand and the incentive plan of the DMO and its International Events
Recruitment Program , have generated 752.6 million balboas of economic
spillover to the country this year. These alliances contribute to the economic
impact goal that PROMTUR Panama has for 2022 of B/.1.5 billion balboas.
Iberia will
also promote Panama as a tourist destination in the Spanish market, through
powerful local agencies and tour operators such as Catai (Grupo Avoris), TUI
and Tour Mundial. In addition to the possibility of conducting training and
familiarization trips to Panama for travel agents from Spain, France and Germany.
Fernando
Fondevila, general director of PROMTUR Panama, highlighted that: “This alliance
is added to those that we have already established with different global tour
operators and airlines for the joint promotion of Panama and that have
contributed to the progressive reactivation of demand from key markets. The
agreement with Iberia gives us the possibility of highlighting our destination
to the thousands of users and buyers who visit its communication channels, as
well as promoting the sale of tickets to Panama through special offers and
content of interest”.
Víctor Moneo,
Iberia's Director of Alliances and Strategic Agreements, indicated that: “Over
these months we have been gradually recovering capacity on this route. It was
an immense joy to recover the six weekly frequencies this summer and we trust,
very soon, to return to operating the daily flight that we offered before the
pandemic”.
He also
mentioned that the airline celebrates 51 years flying to Panama, a vital route
in Central America. “Our main strength is that we unite this market with more
than 100 destinations in Europe, which means great connectivity for the region
as a unique tourist destination due to its extraordinary richness, the
diversity of its natural and cultural heritage, and the quality of its
services. , as well as for business traffic”.
This alliance
is part of the actions carried out by PROMTUR Panama, as a destination
marketing organization, to encourage demand from the key markets established in
the Tourism Master Plan, which includes: the United States, Colombia, Brazil,
Canada, Costa Rica, Argentina, Spain, France and Germany.